At Pam Easson Real Estate we recognise that the property market is in a state of constant change; we respond to these changes by individually tailoring the promotion of your property. We take a calculated approach to the marketing of every property, providing a competitive edge to set it apart from the crowd. So that your property is promoted to the widest possible audience, we use a large range of media sources, including:
Internet Over the past 5 years the internet has grown to be the most successful tool to any real estate agent in the marketing of homes for sale. If you sell through Pam Easson Real Estate your home will be listed on 4 real estate web sites:
Signboard Never underestimate the powers of a quality well positioned signboard outside your home. The signboard is your 24/7 salesperson with a high percentage of our sales inquires coming from this source. A well designed sign acts like a beacon, alerting all who pass that the home is for sale.
Brochures A quality brochure or hand-out will showcase your property to the market. Informative description and photographs advise the potential purchaser of all the features your property has to offer.
Letterbox Drops Leaflet & brochures personally delivered to your area informing the community that your property is for sale. This is a proven method in marketing your property, with a large percentage of inquiries coming from this source.
Database We manage a large database which includes details of people looking to purchase property in your area. Purchasers register their details via our website (wishlist) or by filling in a details form at our office. The information is entered into our computer and the data cross-referenced with the properties currently on the market.
Window Display Your home will be featured in our office’s showcase display to gain extra exposure.
Sydney Morning Herald - Domain The Domain lift out in Saturday’s Sydney Morning Herald is a popular guide for those looking to purchase a property with in the Sydney area.
Homes Pictorial & Property Showcase Two very popular magazines published and distributed each Wednesday, a large proportion of our sales are generated through these widely accepted publications. The magazines work particularly well in the Parramatta, Northern and Hills districts.
Local Newspapers & Editorial The Parramatta Advertiser has a readership of more that 135,000 per week, this paper forms a major part of our marketing program as local buyers quite often pay a premium price for homes in their immediate area.
Open for Inspection & Directional Signs Our highly visible signs are statically placed to direct potential purchasers’ to your home during open for inspection days. Over 60% of our sales are achieved through our open for inspection procedure.